Terms of Service

Helm IQis a customer-relationship platform built for M&A advisors, investment banks, search funds, and private equity firms. It sources prospects, runs personalized email outreach, manages calls, and tracks deals from cold contact through close.

We may add, change, or remove features over the life of the Service. Material removals affecting paid customers will be announced 30 days in advance.

• You must be at least 18 years old.
• You must be authorized to bind the firm you sign up for.
• You're responsible for keeping your login credentials secret and for everything done under your account. Notify us immediately if you suspect unauthorized access.
• We may suspend or terminate any account on notice if it's used to violate these Terms, applicable law, or another customer's rights.

All Customer Data you put into the Service — contacts, companies, deals, notes, transcripts, recordings, emails, attachments — remains yours. We process it as your service provider for the sole purpose of providing the Service.

You grant us a limited, non-exclusive license to host, process, transmit, and display your Customer Data solely as needed to operate, secure, and improve the Service for you. We do not use your Customer Data to train AI models, sell to third parties, or include in marketing.

You represent that you have the rights and consents necessary for us to process the Customer Data you upload, including consent from individuals whose contact information you put in.

When you connect Gmail or Outlook, the Service sends email under your authorization. You are solely responsible for the content of those messages and for compliance with anti-spam laws (CAN-SPAM, CASL, GDPR, and any other applicable law in your jurisdiction or your recipients').

Specifically, you agree:

• Not to send unsolicited bulk email through the Service.
• To honor unsubscribe and opt-out requests promptly.
• To accurately identify yourself and your firm in every message.
• Not to use the Service to send malicious, deceptive, harassing, or illegal content.

We may suspend the email-sending capability of any account that triggers high spam complaint rates or that we reasonably believe is being used against this section.

You agree not to:

• Reverse-engineer, decompile, or attempt to extract the source code.
• Probe, scan, or test the vulnerability of the Service except through a coordinated disclosure email to jack@saltcreekadvisory.com.
• Resell, sublicense, or grant any third party access to the Service without a written agreement.
• Use the Service to violate any law or another party's rights.
• Upload or process data you don't have lawful authority to process, including (without limitation) special-category personal data, payment card numbers, or government IDs.
• Use bots, scrapers, or other automated means to access the Service outside of our published APIs.

The Service connects with third-party tools (Gmail, Outlook, Google Calendar, Microsoft Calendar, Inven, Twilio, Slack, DocuSign, Zoom, and others). Your use of those tools is governed by their own terms. We are not responsible for the availability, behavior, or security of any third-party service, but we will use commercially reasonable efforts to keep our integrations functional.

Inven, in particular, is a separately licensed third-party data provider. You are responsible for procuring and maintaining your own Inven subscription. The Service offers a sample-data path so you can evaluate the sourcing workflow without an Inven account; production usage requires your own Inven license.

New firms get a 14-day free trial with no credit card required. After the trial, continued use requires an active subscription at our then-current published rates.

• Subscriptions auto-renew on the same monthly or annual cadence until canceled. You can cancel at any time from Settings → Billing or by writing to jack@saltcreekadvisory.com.
• Cancellation takes effect at the end of the current billing period. Annual subscriptions are not refundable on a pro-rata basis except as required by law.
• Fees are exclusive of taxes. You're responsible for any sales, VAT, GST, or similar taxes that apply to your purchase.
• We may change subscription pricing on 30 days' notice. The new price applies on your next renewal.
• AI-feature usage is metered against your subscription; sustained outlier usage may require an enterprise plan.

These Terms remain in effect while your account is active. Either party may terminate at any time. On termination:

• You retain access to export your Customer Data for 30 days from the effective date.
• After 30 days we delete your Customer Data from production systems and backups within a reasonable subsequent retention window.
• Audit-log records may be retained beyond that window per applicable financial-services compliance requirements (typically up to seven years).

We may suspend access immediately, without prior notice, if we reasonably believe your use materially threatens the security, integrity, or availability of the Service or another customer's data.

Each party agrees to protect the other's confidential information with the same care it uses for its own (and at minimum reasonable care). “Confidential Information” includes Customer Data, pricing, non-public product roadmaps, and anything else marked or reasonably understood to be confidential.

Confidentiality obligations survive termination for three years for general information and indefinitely for Customer Data and trade secrets.

We warrant that we'll provide the Service with commercially reasonable skill and care and that we'll maintain administrative, technical, and physical safeguards designed to protect Customer Data (described in our Privacy Policy).

EXCEPT AS EXPRESSLY STATED, THE SERVICE IS PROVIDED “AS IS.” TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL OTHER WARRANTIES, EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.

AI-generated outputs are probabilistic and may be inaccurate. You are responsible for reviewing AI outputs before relying on them in client-facing communications or transactions.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUES, GOODWILL, OR DATA, ARISING OUT OF OR RELATED TO THESE TERMS, WHETHER IN CONTRACT, TORT, OR ANY OTHER THEORY OF LIABILITY, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

EACH PARTY'S TOTAL CUMULATIVE LIABILITY ARISING OUT OF OR RELATED TO THESE TERMS WILL NOT EXCEED THE TOTAL FEES PAID OR PAYABLE BY THE CUSTOMER TO HELM IQ IN THE TWELVE MONTHS IMMEDIATELY PRECEDING THE CLAIM.

These limitations don't apply to: (a) breaches of confidentiality; (b) infringement of intellectual property rights; (c) gross negligence or willful misconduct; or (d) liabilities that cannot be limited under applicable law.

You agree to indemnify Helm IQ against third-party claims arising from (a) your Customer Data, (b) your use of the Service in violation of these Terms, or (c) your violation of applicable law, including any anti-spam, privacy, or data-protection law applicable to the email content you send through the Service.

We agree to indemnify you against third-party claims that the Service, as provided by us and used in accordance with these Terms, infringes a valid patent, copyright, or trademark — provided you give us prompt written notice, sole control of the defense, and reasonable cooperation.

These Terms are governed by the laws of the State of Tennessee, without regard to its conflict-of-laws principles. The exclusive venue for any dispute arising under these Terms is the state and federal courts sitting in Davidson County, Tennessee, and each party consents to personal jurisdiction there.

Both parties waive the right to a jury trial.

Material changes will be announced by email to firm owners 30 days before taking effect. Continued use of the Service after the effective date constitutes acceptance.

Non-material edits (typo fixes, clarifications) take effect immediately and bump the “Last updated” date at the top of this page.

• Entire agreement. These Terms, together with the Privacy Policy and any Order Form or Data Processing Agreement we sign with you, are the complete agreement between us.
• Severability. If any provision is held unenforceable, the rest remains in force.
• No waiver. Failure to enforce any right is not a waiver of that right.
• Assignment.Neither party may assign without the other's consent, except in connection with a merger, acquisition, or sale of substantially all assets.
• Force majeure. Neither party is liable for failures caused by events beyond reasonable control.

All notices, redlines, support requests, and counsel correspondence: jack@saltcreekadvisory.com.